How to Start Waffles Business from Scratch

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Updated on February 4, 2024

Waffles are considered one of the famous European recipes, and their origin goes back to Belgian cuisine; then, its fame spread to include many parts of Europe, and after that, it reached all parts of the world. Waffles are eaten frequently, especially for breakfast, because they are considered light on the stomach, and they contain protein in milk.

It was very popular, due to its wonderful taste and ease of making, and it is considered a kind of pancake. The waffle is distinguished by its many shapes and countless different sizes.

A waffles business is one of the limited projects that do not require huge capital at the beginning, nor do they need experience, as the waffle project can start with a budget ranging from 3000 to 4000 pounds at the beginning. The idea of ​​the waffle project can be implemented in more than one way, such as a mobile food cart, a tiny shop, a stand next to a café, or by residing in one of the markets or malls. It is one of the most successful projects in recent times, and it has a great demand from customers.

A project for a waffle shop is one of the projects that young people are advised to invest in because of its several advantages, high potential for success, and the ability to develop rapidly. Let’s get into more details to clarify all its requirements.

Set Location

The waffle project can be started by setting up in a place on one of the main streets or by setting up a small booth in any market or major mall, and the profit here is high and guaranteed. Also, setting it up in gardens and public parks can be of great potential, in addition to vital populated places, passers-by throughout the day.


Project Establishment

There is more than one way to set up a waffle project, the most prominent and famous of which is the mobile food cart. This is in addition to having a suitable and small store equipped with attractive and eye-catching colours side by side with choosing the right place and the mechanisms for starting the project. The project can also be founded in a store, which is the best choice, of course, but the budget will drastically change.

Project Products


The project aims to provide various waffle products to satisfy the different tastes of customers. It is also possible to add the bond and quick chats.

The method of implementation, which guarantees the achievement of significant sales and profits, defines the method of choosing the site explicitly. There is an excellent method that many young people ignore when establishing a project for a waffle shop: choosing a place with a tiny area of no more than 6 square meters, next to or inside one of the well-known cafes. Engage the customers so that as many of them will buy from you, in addition to the people who come to purchase waffles from you without sitting in the café and those who order through the phone.

Waffle Shop Equipment and Tools

It is necessary that the floor of the shop is made of ceramics, and it is preferable that parts of the walls are made of ceramics as well, for the ease of cleaning work. It is necessary and prudent to have a water sink available in the shop. There is also a need to install an air hood to expel the air produced by work inside the room. The shop also should have a fan for ventilation.

In order to start your business independently, you need a waffle maker, a small grill, a frying pan of a suitable size, a preparation table, a freezer of a suitable size, kitchen utensils, a locker or a small locker for keeping the utensils used at work, for example, accessories for the operation and grills.

You can buy all this equipment in a used condition with simple use from a commercial company specialised in selling restaurant tools and equipment or from a shop that liquidates business. This is in order to reduce the costs of establishment. In that way, an employee’s salary is available, and this is what will increase the margin of profit. If there is a lot of work pressure, you can hire someone to work with you inside the shop.

You also need to agree with someone with a licenced motorcycle to work on delivering orders to customers and get a percentage of each order they deliver or a monthly salary.

You will need thermal bags to keep the products hot and paper bags of different sizes with your brand name and telephone number printed on them. Those bags contribute to marketing the brand, draw attention to the shop, and increase demand for the shop’s products.


Project Marketing

  1. You can print brochures and flyers with the menu.
  2.  You can create web pages in the name of the waffles shop; through them, the store will be publicised and promoted and receive more online orders.
  3.  You can preserve the quality and purity of your products and also preserve the quality of taste and not inflate prices in order to encourage customers to order more.
  4.  You can encourage customers to repeat the order by offering discounts and promotions, and over time, they become regular customers who buy from the store frequently or on a daily basis.

How to Prepare the Waffle Batter?

The waffle batter is similar in terms of its ingredients to pancake batter and crepe batter. But this is the best and fastest recipe to make delicious batter.



In order to prepare the waffle batter, you need the following ingredients:

  • 3 eggs.
  •  1 cup and a half flour.
  •  1 cup and a half of liquid milk.
  •  2 tablespoons of baking powder.
  •  1 spoonful of soda bicarbonate.
  •  1 spoonful of sugar.
  •  A pinch of salt.


  1. Mix the eggs well in an electric mixer.
  2.  Gradually start adding the milk while continuing to whisk.
  3.  Add the sugar, then the butter, and continue whisking until the ingredients are mixed.
  4.  After mixing the ingredients well, gradually add the flour, baking powder, and baking soda to the mixture and continue the whipping process.
  5.  Heat the waffle machine, and brush it with a little butter to ensure that the waffles do not stick to it.
  6. Start pouring the waffle dough mixture on the machine and leave it for about three minutes.
  7.  After three minutes, gently remove the waffle from the machine so it does not break.
  8.  The waffle can be served with the addition of honey, chocolate or strawberry sauce.
  9.  It can also be served with canned or fresh fruits, ice cream, jams, and cream; you can also add some nuts or sprinkle powdered sugar on the top of the waffles.

It should be noted here that cocoa can be added to the waffles batter. To make chocolate a waffle, you can serve it with chocolate sauce to enhance the cocoa flavour or with strawberry sauce.

Chocolate Waffle Ingredients


To prepare this chocolate waffle, you need the following ingredients:

  • 125 grams of butter.
  •  4 eggs.
  •  50 grams of cocoa powder.
  •  150 grams of sugar.
  •  Butter for greasing the waffle maker.
  •  50 grams of grated dark chocolate.
  •  4 tablespoons of soft sugar.
  •  1/2 a teaspoon of dry yeast.
  •  150 grams of white flour.
  •  8 tablespoons of powdered milk.
  •  150 grams of starch.
  •  50 grams of vanilla.


  1. Mix the butter in a bowl with the eggs, sugar, and vanilla. Sift the yeast, flour, cocoa powder, and starch over the bowl, and mix the ingredients.
  2.  Add the grated chocolate and milk, and leave the mixture aside for two hours until it rests.
  3.  The mixture should be semi-liquid; when it hardens, add more liquid milk.
  4.  Preheat the waffle maker, then brush it with butter. Pour the waffle mixture into the machine, and cook until done.
  5.  Sprinkle caster sugar on top of the waffle, and serve it cold.

Salty Waffle Ingredients


To prepare this salty waffle, you need the following ingredients:

  • 2 and a half cups of white flour.
  •  1 tablespoon of baking powder.
  •  1 cup of green thyme.
  •  4 eggs.
  •  A pinch of salt.
  •  1/2 a cup of white cheese.
  •  3/4 of a cup of vegetable oil.


  1. Put the eggs in the electric mixer and beat well.
  2.  Add salt, flour, baking powder, vegetable oil and whisk the ingredients once more.
  3.  Add the thyme, and knead the ingredients well to get a cake-like mixture.
  4.  Preheat the waffle maker well.
  5.  Pour two tablespoons of the mixture into the machine.
  6.  Leave the waffle until done, then serve it with milk or tea.

Easy Golden Waffle Ingredients


To have this amazing golden waffle, you need the following ingredients:

  • 2 cups of flour.
  •  2 tablespoons of sugar.
  •  2 teaspoons of vanilla.
  •  1 egg.
  •  2 cups of milk.
  •  2 tablespoons of vegetable oil.


  1. Mix dry ingredients together in a bowl with your hands.
  2.  Add the liquid ingredients one by one, then mix the ingredients with an electric or manual beater.
  3.  Depending on the waffle maker, add the mixture and let it cook for five to ten minutes.
  4.  When it turns to the delicious golden colour, serve them.

We hope you found this article interesting to read. Don’t forget to tell us in the comments where you’re going to start your waffle business. Good luck!

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