David McGuigan

David McGuigan: From Home Startup to Social Media Titan

Author Avatar

Updated on March 20, 2024

View transcript

In the age where teenagers are more engrossed in achieving the perfect TikTok dance routine, our protagonist, David McGuigan, harnessed the platform to transition from a home startup to a social media titan. His story is not of overnight success or lottery luck, but of relentless effort, sharp business strategies, and a keen understanding of the digital landscape.

As we unpack his journey, one can’t help but ponder the question: What is it about McGuigan’s approach that has brought him such success, and more importantly, how did he sustain it in the capricious world of social media?

David McGuigan: Early Entrepreneurial Influences

David McGuigan

From a young age, David McGuigan was deeply inspired by his father’s entrepreneurial spirit and the drive of American fitness influencers, fueling his passion to venture into the world of business.

His father’s influence was crucial; it was his father who instilled in him the values of hard work, perseverance, and resilience, traits that are essential in entrepreneurial pursuits.

The American influencers, with their unwavering dedication to fitness and health, also played a significant role in shaping his perspective on business. Their ability to turn their passion into profitable enterprises motivated him to take his first steps in entrepreneurship.

This blend of personal and professional influences helped mold McGuigan into the successful entrepreneur he’s today, demonstrating the power of positive role models in shaping a young entrepreneur’s journey.

Regrets and Sacrifices

David McGuigan

Despite the early influence and motivation, McGuigan often expresses regret for not embarking on his entrepreneurial journey sooner, acknowledging the sacrifices necessary for success. His reflections show a man who understands the entrepreneurial trade offs of time and personal life for business growth. He recalls long hours, limited social interactions, and the constant pressure of decision-making.

Yet, he’s learned valuable lessons from these sacrifices, growing not just a successful business but also resilience and adaptability. McGuigan’s story offers a poignant reminder: success doesn’t come without its share of regrets and sacrifices. Still, these become part of the entrepreneur’s journey, shaping them, their enterprise, and their understanding of what it truly takes to turn a home startup into a social media titan.

Learning From Industry Leaders

Drawing inspiration from industry leaders like Joe Rogan and David Goggins, McGuigan began to shape his business strategies and personal work ethic. He studied their success stories, gaining valuable industry insights and leadership lessons. This approach fueled his personal growth, ensuring his home startup wasn’t just another venture but a step towards becoming a social media titan.

McGuigan’s strategy is simple: he learned from the best, emulated their work ethics, and applied their teachings to his business. By following the journeys of these industry leaders, he managed to sidestep common pitfalls. Their leadership lessons became his guiding principles, steering him towards success.

Thus, McGuigan’s story is an excellent illustration of the importance of learning from industry leaders for personal growth and entrepreneurial success.

Home-Startup Beginnings


Building on the lessons learned from industry leaders, McGuigan’s entrepreneurial journey began modestly in the confines of his home. He faced several startup challenges, including limited resources, lack of industry experience, and the inherent risks of a new venture. But, with perseverance and a willingness to learn, he overcame these hurdles, turning them into growth reflections.

He started small, focusing on product development and customer service, building a loyal customer base that would later propel his business to new heights. His home startup was the foundation for his success, a testament to his resilience, ingenuity, and entrepreneurial spirit. It was here that he honed his skills, developed his business acumen, and laid the groundwork for his future as a social media titan.

Transition to Team Management

As the business began to flourish, McGuigan faced the inevitable need to expand his team, shifting from a solo entrepreneur to a team leader. This transition demanded a new understanding of team dynamics and leadership.

He realized that the key to effective team management was more than just delegation; it involved fostering employee engagement and motivation. He focused on creating an atmosphere where everyone felt their contributions were valued. To maintain motivation, he instituted regular feedback sessions and recognition for good work. This not only improved productivity but also boosted team morale.

McGuigan’s transition to team management wasn’t without challenges, but he learned that understanding his team’s needs and harnessing their strengths were as important as his business strategy.

Work-Life Balance Insights

While mastering the art of team management, McGuigan also gained insight into the importance of maintaining a healthy work-life balance, a crucial aspect for any entrepreneur. He realized that self-care practices, like regular exercise and adequate sleep, weren’t indulgences but necessities. They served as the foundation for his productivity and sustained performance.

To ensure he didn’t blur the lines between work and personal life, he set clear boundaries, sticking to designated work hours. He understood the power of priority setting and time management, knowing when to switch off from work was as important as knowing when to dive in. Even amidst the demanding nature of entrepreneurship, McGuigan didn’t lose sight of personal interests and relationships.

His insights pave the way for those seeking to strike a balance between their entrepreneurial ambitions and personal lives.

Leveraging TikTok for Business

David McGuigan

Recognizing the potential of emerging platforms, McGuigan effectively leveraged TikTok to boost his business’s visibility and customer engagement. His strategy hinged on TikTok engagement and content experimentation. By posting vibrant, creative content, he caught the attention of his target audience, leading to a significant increase in followers and engagement.

He experimented with different content types, from showcasing products to sharing behind-the-scenes snippets. His willingness to innovate and adapt his content to his audience’s preferences was key in his success. He didn’t shy away from trends, utilizing them to keep his content fresh and relatable. McGuigan’s success on TikTok underscores the platform’s potential as a powerful tool for businesses seeking to expand their reach and engage with a broader audience.

Effective Content Sharing

Mastering the art of content sharing, McGuigan found a unique way to effectively communicate his business’s journey and insights on TikTok. His approach was simple yet powerful; he shared genuine stories, lessons, and experiences that resonated with his audience. This strategy not only promoted content engagement but also fueled his social media growth.

He understood that the key to effective content sharing was delivering value that related to his followers’ interests and needs. This strategy wasn’t about self-promotion, but about building connections and trust. McGuigan’s content was a mix of industry insights, behind-the-scenes peeks, and personal anecdotes – all adding a human touch to his brand.

His success clearly demonstrated that the right content, shared effectively, can indeed build a social media titan.

Consistency in Content Creation

Undeniably, a key factor behind McGuigan’s explosive growth on social media platforms was his relentless commitment to consistency in content creation. His content consistency tips included regular posting and maintaining a uniform theme across all platforms. McGuigan recognized that consistency was more than just frequency; it was also about delivering quality content that resonated with his audience.

He believed in the mantra of ‘growth through consistency’. By regularly engaging his audience with valuable content, he was able to build a strong, loyal following. This consistent approach also boosted his visibility, making it easier for new followers to discover him.

Indeed, McGuigan’s experience shows that content consistency isn’t just a strategy, but a commitment to one’s audience that yields tangible results over time.

Amazon Selling Benefits

David McGuigan

In the realm of e-commerce, McGuigan found significant advantages in selling on Amazon. He cited lower fees, access to reliable research tools, and scalability as some of the key benefits. The platform’s lower fees meant more profit margin for him, a crucial factor in the early stages of business.

Amazon research tools provided key insights into consumer behavior, enabling him to tailor his product offerings more effectively. These tools also helped him understand market trends, providing a competitive edge.

The scalability benefits of Amazon were significant too. As his business grew, Amazon’s infrastructure effortlessly accommodated the increasing volume of orders, ensuring smooth operations. In essence, Amazon has been pivotal in McGuigan’s e-commerce journey, providing a strong foundation for his business growth.

E-commerce Business Expansion

While Amazon provided a solid launchpad, McGuigan’s vision extended beyond the platform, leading him towards the creation of his personal e-commerce website. His expansion strategy focused on online branding and product diversification, both crucial for a thriving e-commerce business.

A unique online brand identity was key to set him apart from the competition, resulting in a loyal customer base. Meanwhile, product diversification ensured his offerings were varied and versatile. It not only helped in attracting a wider audience but also mitigated risks associated with dependency on a single product line.

E-commerce business expansion, thus, isn’t merely about moving products online; it’s about building a distinctive brand and ensuring a diverse product range in the digital marketplace.

Unique Business Strategies

McGuigan’s unique business strategies, centered around a focus on retro sweets and an aim for scalability, played a critical role in his entrepreneurial success. He implemented innovative branding techniques that resonated with his target audience, capitalizing on nostalgia and the growing market for retro candies.

His niche market strategies were equally impactful. By concentrating on a specific segment, McGuigan effectively cut through competition and reached his audience more efficiently. This focus on a niche market also allowed him to tailor his messaging for increased customer engagement.

McGuigan’s innovative branding and niche market strategies, coupled with his focus on scalability, not only helped him break into the competitive confectionery industry, but also set the stage for his eventual rise to becoming a social media titan.

Work Dedication and Success

Harnessing a relentless work ethic, McGuigan dedicated countless hours to his entrepreneurial pursuits, a commitment that played a significant role in his success. His work ethics weren’t just about tireless labor; they encompassed an unwavering dedication to personal growth, constant learning, and adaptability.

The journey wasn’t always smooth, but McGuigan’s tenacity propelled him forward. He balanced his dedication to work with an equally strong focus on personal development. It’s important to note that success didn’t arrive overnight. It was the fruit of consistent effort, calculated risks, and an indomitable spirit.

His story serves as a reminder that while entrepreneurship is challenging, with the right work ethics and commitment to personal growth, it can lead to remarkable success.

Social Life Amidst Pandemic

Despite the demands of entrepreneurship, the COVID-19 pandemic posed a new layer of complexity, particularly on McGuigan’s social life. Unlike pre-pandemic times, he couldn’t just ‘switch-off’ and catch up with friends. However, he didn’t let this stop him. He adapted by leveraging virtual networking, maintaining connections, and forging new ones online.

He’d participate in webinars, virtual conferences, and online forums. McGuigan also put a premium on remote team building. He organized virtual meet-ups, brainstorming sessions, and even online game nights with his team, fostering camaraderie amidst the isolation. The pandemic indeed redefined his social interactions, but McGuigan’s adaptability allowed him to maintain a semblance of normalcy in these trying times.

Handling Online Negativity

Navigating the digital space, McGuigan faced his share of online negativity but developed strategies to handle it effectively. He prioritized his online reputation, realizing the power it held over his business’s growth. This meant addressing negative comments promptly, professionally, and with a positivity mindset, turning potential crises into trust-building opportunities.

While it’s impossible to please everyone, he learned that honest communication helps diffuse tensions and even converts detractors into supporters. He also understood the importance of not letting negativity seep into his personal psyche. Instead, he maintained a focus on his vision, using negativity as fuel for improvement.

Thus, McGuigan’s approach to handling online negativity is a testament to his resilience and an essential component of his success story.

Frequently Asked Questions

How Has Mcguigan’s Upbringing and Background Influenced His Approach to Entrepreneurship and Business?

McGuigan’s upbringing significantly shaped his entrepreneurial mindset. His father’s influence ignited his early interest in business, encouraging him to venture into entrepreneurship.

The family’s support provided a safety net as he navigated the startup world from home, learning the ropes and honing his skills. These experiences instilled a strong work ethic, a willingness to take risks, and a resolve to succeed, which are evident in his approach to business.

What Specific Strategies Does Mcguigan Use to Maintain a Healthy Work-Life Balance, Especially During High-Stress Periods or Times of Change Within His Business?

To maintain work-life harmony, McGuigan employs several de-stress techniques.

He’s adamant about taking breaks when needed, understanding they’re not a sign of weakness but a method of rejuvenation.

He also emphasizes the importance of surrounding oneself with positive influences, both in person and on social media.

Apart From Tiktok, What Other Social Media Platforms or Marketing Methods Does Mcguigan Find Effective for Promoting His Business and Connecting With His Audience?

Apart from TikTok, McGuigan effectively uses Instagram for marketing and LinkedIn for networking.

He’s found Instagram’s visual platform ideal for showcasing products and engaging with customers.

LinkedIn’s professional network has been invaluable for forming strategic business connections.

He’s savvy in utilizing each platform’s unique strengths, proving that success isn’t just about being present on social media, but knowing how to use them effectively.

Could You Elaborate on the Challenges and Adjustments Mcguigan Faced When Transitioning From a Home-Startup to Managing a Team?

McGuigan faced numerous startup challenges when transitioning from a home-based business to managing a team. He had to learn to delegate tasks, build trust in his employees, and cope with the demands of long work hours.

The leadership transition wasn’t easy, but he understood the importance of taking breaks to maintain balance. Despite these hurdles, he’s been able to effectively lead his young, part-time workforce while growing his business.

How Does Mcguigan Handle Competition in the E-Commerce Space, Particularly on Platforms Like Amazon?

McGuigan adeptly handles e-commerce competition by mastering platform adaptability and Amazon SEO strategies. He’s constantly evolving, learning the nuances of each platform.

On Amazon, he leverages SEO strategies to boost his products’ visibility. By understanding his customers and their search habits, he’s able to optimize product listings for better rankings.

It’s a savvy approach that keeps him a step ahead in the highly competitive e-commerce arena.


McGuigan’s entrepreneurial journey, from a humble home startup to a social media powerhouse, showcases his adaptability, tenacity, and innovative spirit.

His story is a testament to the power of social media, the efficacy of e-commerce platforms, and the importance of maintaining personal growth and work-life balance.

Despite challenges, his resilience in the face of adversity and strategic use of resources provide valuable lessons for budding entrepreneurs navigating their own path to success.

Video Transcript

Speaker 2 (00:04)
So welcome to the Amazing Food and Drinks Summit. And today we’re very excited to be talking to David McGuigan, and he has a company called Greedy Gwin. So that’s G-W-I-N, and it’s a retro sweet and three shop. And you can buy those products on Amazon. He markets them through TikTok, and we’ll have them back on his website very soon. So a really interesting journey from this young gent. It’s really interesting to hear how he’s marketing his business, his journey, and how quickly he’s growing it, and his goals for the future. So let’s hand over to David. So David, thank you very much for taking time out to talk to us today. Would you mind telling us a little bit about yourself?

Speaker 1 (00:42)
Yes. My name is David McGuigan. I’m 23 years old. I live here in the north of Ireland. I dropped at a university when I was 19. I run a business. I run a limited company, and we’ve just been reselling on eBay, on Amazon. I started off when I was 15 years old. It was when I sold my first product online. But back in school, I was the type of person to be selling sweets in school. So I’ve always naturally been interested in it, but I want to turn 19, dropped out of Uni, and I’d be going full-time for the past four years. 2018, June, I moved into this warehouse. So we’re nearly two years into this 1,600 square foot warehouse, and it’s been going well.

Speaker 2 (01:18)
Incredible. Excellent. So no, what a journey. And again, I’m so jealous. You’re so young and on the path. I can imagine when you’re 30, 40, 50, the employee, a monster. So no, it’s brilliant to see. Brilliant to see. So tell me, any inspirations or what made you even get interested in this?

Speaker 1 (01:38)
Naturally, I was interested in it, but it’s worth noting my dad has always been into business. So he was probably an influence from early on. But I’ve always… It really kicked up a notch when I was 15 and I thought to myself, the path I’m going down here of education is going to be GCCs, A-Levels, University, full-time job, 9:00 to 5:00, Monday to Friday. And it’s just not what I wanted to do. I started to think about it as alternatives, and I just thought to myself this idea of, as long as I have money to pay my bills, that’s what’s really going to matter. That’s all it comes down to. A 9:00 to 5:00, Monday to Friday, that’s a great way to do it. That’s a traditional way to do it. But if I can manage to do it some other way, that’s great. In terms of actual people and figures, I mean, I followed a couple of different American fitness influencers when I was young. They really inspired me. I listened a lot to an individual called Gary B, Gary Banochuk, Then you have your Joe Rogans, your David Goggins, just people who are really getting after it and pull you up.

Speaker 1 (02:35)
I have a close friend as well. He’s a mixed martial artist. He was one person who really gave me a push to go for it full-time. When I first met him, I knew I needed to get close to him because he was out doing his own thing and making his own path. That was attracted to me. I thought, if I can get close to him and learn from him, and we’re good friends now, so he’s always building you up and really positive and optimistic. And you can’t beat that.

Speaker 2 (03:04)
Amazing. What a sport as well. You need to be on your toes in that sport.

Speaker 1 (03:10)
It’s so brutal.

Speaker 2 (03:12)
What’s the few of them? I have to say it’s… And as you say, there’s some amazing fighters in Ireland as well, but no, it’s incredible what to do. And again, we all face challenges on our journey setting up a business. Have you found the same? And I’m just wondering what your view is on the problems we face day to day.

Speaker 1 (03:34)
There’s always challenges. I started quite small and I started working from home. So very, very, very fortunate upbringing and had the full support of my parents. Maybe not in the words they were saying all the time, but they were always there for me. And very fortunate in that matter. And I was able to start small. My expenses were low and I was able to build up. For me, it’s always just what’s the monetary value of the business? And sometimes we have to take a couple of steps back, but it’s always going forward. More recently, there’s a couple of people working in there. There’s maybe three or four employees in at the moment. And these past couple of months, I’ve been hiring people, and that’s the next step for me is delegating more tasks, which I’m a wee bit scared about. It’s all right when it’s me, I know everything I need to do. Well, I don’t know everything I need to do, but I can trust myself to do things and all. But it’s a different ball game managing people. So I’m interested to see how it goes and see me letting some tasks go and trust another other people.

Speaker 1 (04:30)
But that’s probably the next challenge for me.

Speaker 2 (04:33)
I know for sure. And are the people that are younger or older? Do you find it’s a challenge?

Speaker 1 (04:40)
It’s younger. One of the guys I’m actually friendly with, I went to school with him, and he’s looking for a grad job. So he’s just in between that stage, and he’s got full-time work with me, and then the rest of them are just part-time. Most of them are studying on the side. They’re all young people, 18 to 23, 24 years old.

Speaker 2 (04:57)
Amazing. So I can imagine the atmosphere is good fun in there as well, for sure.

Speaker 1 (05:02)
It has been good crack recently. Just get the tunes on.

Speaker 2 (05:05)
Get the work done. There’s a saying I’ve heard a few times, I think it’s so true, is if you want to work 40 hours a week or get a job. But if you want to be your own boss, the biggest benefit of doing that is you get to pick your own 80 hours a week. And that’s it. And most people don’t realise Have you found that it’s long days, sometimes weekends? And how do your peers react to that?

Speaker 1 (05:41)
It is long hours. There’s no doubt about it. I always have the viewpoint that I can put in as much as I want. If I want to get more things done, I’m just going to have to work longer. And I try to do it naturally. I push myself sometimes, but if I feel like I need to take a step back, I’ll take a step back. But whenever I was really 19 years old, 20 years old working And from home, I cut my social outings out and kept my expenses low. And so it was long and hard hours. And this past year, with COVID and everything, there’s nothing else to do. So I’ve really been able to ramp up the working hours. And I’m always on whatever time I clock out, I generally, I’m doing something in the evening, I’m always checking emails, it doesn’t seem like work. It’s just something that I do. It’s strange. It doesn’t feel like work, but it’s long hours. And my friends and I family recognise that, too. They’re always looking out for me, too, which is good, but it has to be done. It has to be done.

Speaker 2 (06:40)
This is true. I have to say, the first part of my career, I worked in companies and built a career up. I’ll be honest, you do a lot of hours and work weekends, and you’re taking calls, but you’re doing it for someone else or for another company. Okay, you’re building a profile and a career. But I often wonder, and one of the things I would definitely say I’d regret or would change, I would have preferred to have started my own journey and try to be putting those hours towards my own business as opposed to someone else. So Again, in that respect, it’s a bit of a pain, but it’s part of the journey. And TikTok, you’re a little bit of a Ninja sensation on TikTok. I’ve been watching some of your clips, and you find it as a great marketing tool then?

Speaker 1 (07:29)
It’s It’s a strange one. I’ve been posting content since I started the whole journey on YouTube and on Instagram and stuff. Just always updating how things are going, what’s going well, what’s not. I do have a keen interest in doing that. Around November time, we had a couple of issues with our Amazon account and payments, and there was a couple of issues, basically. And I always viewed me sharing stuff online as another entrepreneurial avenue, which could lead to good opportunities in the future. So I had I was posting more on my Instagram, and I was working on how to get more views and stuff. And I was aware that TikTok had such good organic reach. And I have so much content already on YouTube, already on my Instagram stories, just in my phone. So I was like, great, I’m going to start to post some videos on TikTok here and see what happens. And I just had as many up as I could and someone started to hit and I was like, great, this is working, this isn’t working. What’s someone else doing? What’s working for them? And me and a couple of other lads in here just went to look through and see what can we create here that’s working.

Speaker 1 (08:29)
And And the organic reach on it is crazy. The thing that’s really strange to me is you can put the same amount of time and effort into Instagram as you could as TikTok, but there’s just so much more attention on TikTok and more people are going to see it. It’s just far more worth your time to go there. So through that, I’ve seen the things were taken off, and I was also able to set up an account for our brand, Greeny Gwyn, and I was posting more there. And I was getting suggestions from people like, Why don’t you set up your own website? Because up until now, I’ve been really doing reselling on Amazon, selling on the brand branded products. And this was a big change for me. In my head, I always thought to myself, I don’t know anything about that. I don’t know about getting traffic to my own site. I know selling Amazon’s customers, selling eBay’s customers, selling brand products. That’s a whole different ball game. And that was always a sticking point in my mind. I would always shut it off. And then I had been reading a bit of Elon Musk, and I was inspired by him, and I started to think to myself, I can at least try.

Speaker 1 (09:23)
I can try to make it work. There’s piles of traffic coming there from TikTok. We can give it a go. There’s no harm done. And we have that with Amazon anyway. So I went with that, set the site up, and sales just started coming in. And it really surprised me. It really surprised me. It’s starting to show to me, hard work is you need it, you need to work hard, but you need to work smart, too, like you do. And just wee small things can make such a difference. Where are you putting your effort and energy into? It almost seems like things are going well right now, but all the other work I was doing before and things weren’t working for you. That’s just the way it goes, I suppose. But TikTok’s crazy. There’s so many people on it. So many people.

Speaker 2 (10:05)
Yeah, I’m wondering, again, do you find that there’s other entrepreneurs following your stories, engaging? Do you see that in the comments?

Speaker 1 (10:15)
There was one video I put up that hit real well in the US more so. People were asking me, How do I start? I kept getting the same question over and over and over again. I kept replying the same thing. So I just pulled it to camera and replied this whole thing. How do I start was the question. I just was just like, Just start, just do it. Stop thinking about it, stop overthinking, because that’s a problem for a lot of people. They’re trying to think of the perfect plan and they end up doing nothing. They’re too scared to make a mistake. So that was me trying to push them onto it. And that just took off. I’ve seen there was people who were verified, people were big following, people who were successful were recognising and being like, this is good advice. So I was fit to see that engagement. And it Most people, you would recognise. You’re like, Oh, that’s cool. They have a good bit of following in there recognising them. That looks cool.

Speaker 2 (11:06)
Incredible. Tiktok is a good platform then for sharing business tips on?

Speaker 1 (11:11)
Yeah. Things that work well, that have worked well for me is talking in terms of numbers. Everyone understands that. When I get into the nitty-gritty of some of the business stuff, it’ll go over a lot of people’s head and you can go a lot broader by just simply talking in terms of math. One of the things I’d be doing is trying to share the fees that are involved with selling online, whether it’s selling on eBay or Amazon saying, Here’s a product, how much it cost me, if we sold it for this much, this is the fee we pay. Everyone could understand that. Those ones I’d be doing well. But yeah, it’s great. It’s great for giving tips and stuff. And that’s the thing I want to do. I want to share all what works and what doesn’t.

Speaker 2 (11:48)
Brilliant. No, incredible. And what we would have, again, as an agency, we find a lot of businesses would come in to us. Maybe the owners might be a little bit older, and they’re not, let’s say, digital natives, they have a hard time understanding social media. And a lot of people would just be doing social media for the sake of doing social media. We have a Facebook page and we’re posting on it, but no idea of how it’s going or what they’re doing. Do you still think that those people have a place on social? Have they to reset and lots to learn?

Speaker 1 (12:25)
I do definitely still have a place. Where are you putting your energy into. I follow people, people who would know about marketing. That guy, the in particular, he talks about attention. You got to look for where people’s attention are and where you can get it underpriced. You can go on Facebook and run ads and spend X amount of money. But if you go on to TikTok or LinkedIn, there’s a lot of organic reach at the moment, which means there’s a lot of eyeballs seeing it and you don’t have to pay that much for advertising costs. It’s not going to last forever, but it’s there. If you can get onto the app or if you can hire someone to get onto the app who understands how it works, to start posting content within your niche that people care about. The great thing about TikTok for me has been I’ve been able to post videos and see what people to react to. If they react well to it, okay, do more of this. If they don’t react well to it, okay, don’t do that. And of course, not trying to be too, okay, I’m only going to do this, I’m only going to do that.

Speaker 1 (13:17)
I’ll constantly test, but it’s because there’s so many eyeballs getting it, you’re able to quickly see what’s working and what’s not, I think anyway. I just post as much as possible, five, six, seven, but it was a day, just as as much as possible.

Speaker 2 (13:31)
Excellent. Wow. So maybe that’s, as I said, the trick that they’re missing is that they’re not experimenting, not focused on the possible audiences and maybe not pushing up enough content. But no, it’s very interesting to see if it’s working.

Speaker 1 (13:44)
That is one thing I would feel like, Oh, I posted five videos today and didn’t get much response, and you’d feel a wee bit discouraged, and maybe I shouldn’t do this. And then maybe the next day you post two or three and one of them hits and you’re like, Oh, it is working. I’ll keep going. It’s encouraging When it hits well, it makes you want to push on and stuff. But you get that through seeing what it is people want to see and want to watch and trying to give that in an honest, valuable way.

Speaker 2 (14:12)
Excellent. And obviously, you do a lot of shipping online. Things have changed with COVID. Everything’s online now. My word, buy anything you want, but it has to be online. Have you seen a big change in online deliveries and the challenges around that?

Speaker 1 (14:28)
Whenever COVID first happened in March, it was bananas. The sales were bigger than Christmas, and products were selling that just don’t usually sell. And at that time, it was only me in here by myself. And what was happening, or what I think was happening was a lot of the competitors, a lot of big companies, big infrastructure, they were having to close down because they had a lot of reorganisation done. But the demand was through the roof and the supply was down. So for me, it was incredible. Things were just selling out and things that I’d never sold before, in particular, products for long expiry dates because people were scared. They weren’t going to get food and all. But there’s pile of statistics out there that since COVID, the online sales have just been up and up. And it’s been continuing that way. That’s one of the comments I’ll get on TikTok. People can’t believe that someone will buy this on Amazon or eBay for X amount of money, and they think to themselves, because I wouldn’t pay that much for it, they don’t even try. But that doesn’t matter. It doesn’t matter what you or I think.

Speaker 1 (15:30)
It’s what the mass wants. That’s just the way I think about it.

Speaker 2 (15:34)
And what advice, I’m thinking of anyone that’s watching this now and thinking of starting a business or considering or have doubts, what advice would you give to someone that is considering and waiting for that little kick or push.

Speaker 1 (15:49)
Yeah. I’ll try to think about what’s worked for me. This came to me naturally. It started as a small seed. If you’ve got that inside voice of thinking something you should do or you should want to do, but you’re maybe scared of things happen. Just really try and push yourself to do it and surround yourself with people who will bring you up. It’s hard. It’s hard when you’re asking people and you’re saying ideas to people and people are shooting you down. No, that wouldn’t work. Try and get out of that line of thinking. Try and listen to your intuition as well. That’s one big thing is even if you have an idea and you think it might work and people are saying, X five reasons why it won’t work, maybe they’re right. But I think even if you try and you feel that and experience that for yourself, you’ll be able to forward even better. It’s good to learn mistakes other people have made, but experience is really it. Because what happens is you do what your intuition tells you, you’re wrong. Now, what do you do? You change your approach. You have to learn what to do.

Speaker 1 (16:42)
I think that’s where the money is. And We’re all different. It’s weird that this is money making, and so I can go at it full-time. People have different passions. They want to be an athlete. They want to get into art, but not all those things pay. But with the Internet, there’s definitely ways to make money now, whatever your niche is. You’re into mixed martial arts. Maybe you could be a journalist, maybe you could join a company, maybe you could start a meme page, maybe you could start selling products related to your niche by setting up an Instagram page or a TikTok page, and you’re just sharing fun facts or whatever. There’s so much opportunity, especially if you’re around my age. I’m so fortunate that I’ve got a lot of advice early on because I don’t have many responsibilities, and I have a lot of time on my hands, and this is definitely the time to go for it from 20 to 30 years old, and the world is changing. One of the things my mum was scared about was instability. But in the past year, how many people have lost their jobs? I used to say, What’s going to happen?

Speaker 1 (17:48)
Do what you want to do. You have to pay your bills, of course, and all, but I would say go after it.

Speaker 2 (17:57)
Amazing advice. So you went through a massive change. You’ve moved your new warehouse, you’ve taken on people to help you. Seeing the growth, social is working incredibly well for you. So what’s next after this?

Speaker 1 (18:11)
What’s next? We’re actually going through some changes here at the moment. We’ve been selling on Amazon for a while, and some of our products are doing really well on Amazon. We just started that site there recently, our website, but I took this website down because it wasn’t efficient. I got more people in, and we’re just focussing on our Amazon thing. But we’re also trying to clear some space now for the website and get all our processes down. And I’m trying to take myself out of it. We done like £1,500 in seals across two days, and we came the next day and I was at the laptop all day doing all the labels, waiting all the products. I couldn’t be spending my time there. So the next couple of days, I was like, I need to get more people in. I need to start delegating. So I’m in the process of trying to train one of the boys up now to do all that stuff on the laptop. And we’re going to start with a small inventory, make sure our systems are all right, our prices are all right, our profits there, and try to build that alongside our Amazon It’s the thing.

Speaker 1 (19:00)
I think long term, I want to be getting off Amazon because they have so much leverage. You’re really just going for a price point on Amazon when you’re competing with everyone else. It’s Amazon’s customers. But if you can get people to your own site, you’re getting your own customers, and such an opportunity with TikTok at the moment. And we’ve seen such good growth in just two weeks. There’s so much potential there. So I’m really trying to push myself at the moment to do as much as possible with those two things. The Amazon is a sure bet because it’s making us good money. The products are working. So I don’t want to not do that because there’s been times where it’s been really tough and you have me make money. So I don’t want to squeeze as much as I can out of that, but also start to work on this website and see where that goes.

Speaker 2 (19:40)
Incredible. And again, so we’ve talked about TikTok and we’ve talked about website. And then you’re obviously doing well on Amazon. How have you found it as a platform? It’s been in the news recently, but I guess it’s always in the news. So it’s a good platform. You find it works?

Speaker 1 (19:57)
I like it. There’s pros and cons, like everything, But I really like it, especially they have a programme called Fulfilled by Amazon, which we use. You basically send all your products across to Amazon. They store it, ship it out to the customers, and they charge a fee. Now, the fee they charge for doing that is much better than the rate that we could get ourselves from sending it with Royal Mail because it’s all next day delivery. It’s all that prime shipping. But the good thing about that is there’s research tools out there. You can do your research on Amazon. What’s selling? How often does it sell? How many people are selling? Do all your calculations. How much profit can you make? You can do so much risk analysis before and then buy your products and test it out. And when I first started, we didn’t have that much space. Using that fulfilled by Amazon system and sending all our products across there was great to be able to scale. Now, of course, we have the website, a bit more space. We can house our own products, but we still do ship. Yesterday, we sold 200 selection boxes, and they got them all out Monday, next day shipping.

Speaker 1 (20:52)
We just wouldn’t have the capacity to do that ourselves. So there’s pros and cons to it. You need to do your homework, make sure you’re taking the right risks. But I think it’s a great service. I think it’s a great service.

Speaker 2 (21:04)
Incredible. So you’d still advise people to get on and try out Amazon if they haven’t tested yet?

Speaker 1 (21:11)
I would. I would. I think it’s important to note what’s your long term goal? For me, the thing I’m always thinking about is it does come back to that first starting point of if I have enough money to pay my bills, I can continue to do this and be my own boss as such. So I’m always thinking, from my point of view, I don’t really mind too much what it is I sell as long as it’s making us profit and stuff. So it works for me to do that. Maybe if you want a particular product you want to sell, it might be better for you to go to Shopify or you want to build a brand longer term or whatever. But if you’re just looking to make some money, it’s good. It’s definitely good.

Speaker 2 (21:46)
Incredible. Great advice again. So again, we’ve got loads of tips for anyone that’s considering getting online, selling on Amazon, considering even TikTok as well today. Any other tips that you’d like to share? Or what is your favourite tip? Just do it. Get going.

Speaker 1 (22:06)
That’s it. I’ve been so surprised by how many… Just the comments I get on TikTok, some of them are so encouraging, and that’s so great, but there’s So many people that are just putting out bad, negative feedback and comments, and it’s not a reflection on me. They’re making an assessment on my business or whatever in such a short clip. And it’s so surprising that there’s so many people in that line of thinking to me. It was a real wake up call because I live in my own wee world. I just come to work, I do my thing. I’m very in my own head in terms of trying to be optimistic and upbeat. And everything’s in your head. And if you’re thinking negatively, it can make your quality of life so bad and so pure. And I think it has a lot to do with who you’re surrounded with and the voices in your head and whether it’s your parents, your siblings. It’s so important to surround yourself with people who you bring you up and who are nice to you. And even yourself, I’ve really tried to do a lot of work with I’m trying to get myself recently and trying to be my own best friend, trying to bring myself up because, don’t get me wrong, there’s times in the past where I felt bad about myself and I’ve maybe fired myself up from feeling a lack of something or feeling like I’m not doing enough.

Speaker 1 (23:13)
But I’m trying to take the approach more of now being nicer to myself to try and… And I have noticed it. Instead of beating myself up about things, I’m trying to cut myself some slack and my productivity hasn’t increased because I’m not lying in bed thinking, Oh, I wish I had done this, I wish I had done this, or I need to do this, I need to do this. I need to do this. You’re trying your best. You’re trying your best. You don’t need to beat yourself up. You don’t.

Speaker 2 (23:36)
You find that there is quite a bit of negativity then on social, even we hear about it in the news. You do see it, but you see a lot of it then, yeah.

Speaker 1 (23:44)
I do. At the very start, I was able to… It was no problem to me, but as the days were going by, I had to talk to my friends, and it was getting to me a wee bit because, I don’t know, it was just overwhelming, so many negative comments. I think a lot A lot of the times people don’t think you’re going to respond to them or they don’t think you’re going to see it. And I would always respond, always try to respond kindly, even if I’m just replying a sminy face and people would apply, Oh, sorry, I didn’t mean anything by this. It was just… So a lot of it is harmful, but it’s just like people would see something and say, Oh, this is never going to work. There’s no point trying it. Just a limited way of thinking and stuff. But again, I’ve been very fortunate to have people and friends and family around me who are I’m optimistic and I are positive because I know that not everyone has such a good upbringing. So I’m very fortunate for that. I’m going to try to look at it from that point of view whenever people are being negative towards me instead of being thinking bad about them.

Speaker 1 (24:46)
I’m trying to think, I wonder what their situation is because I’m sure there’s a reason why they’re thinking like this or why they’re saying like this. I just think to myself, they can’t be in a good place if this is what they’re saying. Even the other night, I was thinking to I was thinking, when I’m interacting with people, I only trying to make them as happy as I already am myself. If I’m not feeling down, I’m not really trying to pick them up. But if I’m in a good mood, I can notice I’m trying to lift the spirits of people, and Often it’s a reflection of how I’m feeling, it’s how I make other people feel. I just thought that was interesting. But there’s a lot of positivity to it. Don’t get me wrong. That’s great, too. We need more of that.

Speaker 2 (25:29)
Amazing. And of I appreciate you sell the sweets. We’re going to talk about business now in a second. So retro sweets or modern sweets, which you prefer, which is better?

Speaker 1 (25:38)
Everything. There’s a big niche for retro sweets on Amazon. It’s a popular one, but open to everything. And the retro sweets, you can do a real mix of them because they’re real small and real cheap, and people love them. People love the retro sweets, and you can’t get them everywhere. And some people aren’t aware, you can still get them. So it’s a big hit on Amazon.

Speaker 2 (25:55)
And I have to ask you, what is your favourite sweet? I can I go.

Speaker 1 (26:00)
We started our own label, our own private label product, and it’s a fizzy sweet. It’s vegan, and a lot of people are put off by the fact it’s vegan, and I’ve advertised it as that, but they’re so good. It’s like wee fizzy cola bottle and strawberries, and we’re about to launch our 200 grand bag soon. We have a big bulk bag on Amazon at the moment, but I think the 200 grand bags are going to do so well, but they’re so addictive. I love them.

Speaker 2 (26:25)
Amazing. I have to check them out. I like a wee fizzy sweet myself, I have to Who doesn’t? You can’t beat it. That’s amazing. Of course, tell us, we haven’t talked about the business. You sell mainly retro sweets or every sweet. Anyone watching this that hasn’t checked out your website, do let us all know what you do, what’s your best sellers, and where people can find you, of course.

Speaker 1 (26:49)
So mainly sweets on Amazon at the moment, mainly we selection boxes. We have a bunch of different variations, and then we have our own line of sweets that we started. And that’s all on Amazon. Now, recently, we started our own website and we’ve been starting to sell things you can get in the shop. All the Cadbories, all the sweets, just sweets and chocolate, mainly. Up until now, it’s been we’ll sell whatever. But more recently, we’ve been focussing on the sweets and the chocolate and it’s been going well. So there’s so much opportunity with sweets and chocolate for your own website because you know how many different brands there are. And everyone has their own favourite. So there’s so much potential there. And we hope to get our website back again within the next couple of weeks. We just need to do internal work. But Sweets, Chocolate, that’s the main focus at the moment.

Speaker 2 (27:34)
Amazing. Excellent. If we were going to search on Amazon, how would we find you? Or TikTok, where’s the best place to go?

Speaker 1 (27:42)
The brand name is Greedy Gwyn. Greedy G-W-I-N. And then my social media is just David McGuigan.

Speaker 2 (27:50)
Brilliant. Amazing. Excellent, David. No, thank you very much. Thank you for your tips and advice and everything that you’ve given us today. It’s been a real great insight into the business as well. What we’re going to do is we make sure there’s links to your… We’ll find you in Amazon. I’m worried that we’re on shopping later on. We’ll put some links to your Amazon pages, profiles, and products on this video, your TikTok, of course, as well. Neil, and encourage anyone to follow you and say hello and check out the retro suite. I’m going to have to find this one, this own brand one as well myself now. So you’ve ruined me. So again, thank you very much, David. Really appreciate your time today.

Speaker 1 (28:29)
Thank you for having me on. It’s been great.

Speaker 2 (28:31)
Brilliant. Excellent. And thank you for watching. Hopefully, you enjoyed this little interview with David today. If you did, why not click on the links below and check out his pages on Amazon and, of course, TikTok, and see how he is marketing tips and advice. And of course, why not share this on social media? We’ll see you in the next video. Thank you.

Share with our social media

Leave a Reply

Your email address will not be published. Required fields are marked *