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Hugo Hodgson & George Blurton – Long Shot Drinks – Growing Demand For Hard Seltzers

In this interview, we had the opportunity to sit down with Hugo Hodgson & George Blurton, Co-Founders of Long Shot Drinks.

The business was created when in 2019, the pair who were from a corporate background, saw a gap in the market of canned cocktails and drinks for a reduced sugar and cleaner option which then become Long Shot Drinks.

Long Shot is a no-nonsense blend of fruit juice, alcohol and sparkling water. A British take on the American ‘Hard Seltzer’ trend that kick-started a multi-billion dollar industry; championing classic British flavour combinations to create a lighter, more refreshing way to drink. The duo like to challenge traditional drinking norms and encourage our drinkers to take their own Long Shot and try something new today.

During the interview, they share more about their story, how the business overcame challenges, best marketing strategies and how they think there will be a more health conscious focus within the industry. For more from Hugo and George, make sure to watch the interview in full and then let us know your thoughts in the comment section below.

Hugo Hodgson & George Blurton – Long Shot Drinks – Growing Demand For Hard Seltzers

This interview was a part of our Amazing Food and Drink Summit 2021. If you would like to check out the rest of the interviews in the summit, check out our YouTube channel or have a look at more industry expert interviews on our website!


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